THE TERRORS OF OVER DRINKING
Logo + Packaging Redesign of Bottle Labels / Typography / Concept / Research
Software + Skills: Adobe Photoshop, Adobe Illustrator
Consequences of Over Drinking
Over drinking has become such a huge problem for many people. We need to bring more awareness to the issue at hand and bring emphasis to the severity of the consequences. I decided to alter the wording and design of the bottle labels of popular alcoholic beverages to bring light to a serious issue. The labels would take on a playful, sarcastic, and lighthearted tone to make the problem more approachable in nature.
1. “Nonsensical” (Heineken) - Poor Health
2. “Bull****" Lots” (Corona Extra) - Lack of Sleep
3. “Inde[s]cent Lifestyle” (Coors Light) - Relationship Problems
4. “Title 11” (Budweiser) - It Adds Up
5. “Black Out” (Blue Moon) - Drinking and Driving
**Each consequences has no direct affiliation with the specific alcoholic beverage it was paired with and is simply a general consequence when it comes to over drinking